Playbook
12 Jul 2026The 24-hour launch checklist
Domain, payments, catalogue and your first ten products — in order, with the pitfalls that cost merchants a day.
Journal
Playbooks, benchmarks and product notes from the team behind thousands of stores.
Domain, payments, catalogue and your first ten products — in order, with the pitfalls that cost merchants a day.
We looked at anonymised checkout data across 4,000 stores to see where shoppers actually drop off.
The three-message sequence our best-performing merchants run, with the exact timing they use.
How Pack 1 targets dine-in ordering — and what backend verification remains for storefront-free menu routes.
How a card payment is taken at checkout and recorded against its order.
Page titles, descriptions and sharing images in both languages, and how to write them.
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